Artificial heart valves 60 Source: Microtargetingor narrowcasting, is a new effort to isolate markets and target them. It was originally used to segment voters during elections, including the U.
It is of such vital importance that it merits an in-depth study as to its definition and use as well as its relationship to other aspects of management.
By extrapolation inferring from known factsit has also come to mean a plan for the skillful overall conduct of a large field of operations, or a sector of such operations, toward the achievement of a specific goal or result. This is planning that is done at upper-echelon level, as, if it is to be effective, it must be done from an overview of the broad existing situation.
It is a statement of the intended plans for accomplishing a broad objective and inherent in its definition is the idea of clever use of resources or maneuvers for outwitting the enemy or overcoming existing obstacles to win the objective.
It is the central strategy worked out at the top which, like an umbrella, covers the activities of the echelons below it. That tells us what strategic planning is. What It Does What strategic planning does is provide direction for the activities of all the lower echelons. All the tactical plans and programs and projects Target strategic outline be carried out at lower echelons in order to accomplish the objective stream down from the strategic plan at the top.
It is the overall plan against which all of these are coordinated. This gives a clear look at why strategic planning is so vitally important and why it must be done by the upper-level planning body if management is to be effective and succeed.
What happens if strategic planning is missing? Well, what happens in the conduct of a war if no strategic planning is done? Key troops can be left unflanked and unsupported in key areas while other troops fight aimless battles at some minor outpost.
Supplies and ammunition could be deployed positioned for use to the wrong area or not forwarded at all.
Conflict of orders, jammed lines and maneuvers, wasted resources and lost battles all result. What a difference between this and a strong, coordinated, positive thrust toward attaining the objective!
Transposing all of this over into our own activity gives an even clearer look at why strategic planning must be done at the upper levels of management. It cannot be assumed to be done. Strategic planning must be done and stated and made known at least to the next lower levels of management so coordination and correct targeting can take place.
Purpose and Strategic Planning A strategic plan begins with the observation of a situation to be handled or a goal to be met.
It always carries with it a statement of the definite purpose or purposes to be achieved. Once the purpose has been established, it is possible to derive from it various strategic plannings. Any strategic plan can encompass a number of major actions required from one or more different sectors in order to achieve the purpose.
These are expressed in highly general terms as they are a statement of the initial overall planning that has been done. From them one can then derive tactical plannings. But all of these things have to fit together. The ABC Paper Company, though continuing to produce its formerly successful line of paper products, is also continuing to concentrate solely on its regular, already-established clientele while neglecting a number of its potential publics.
The strategic planning, based on the situation and established purpose, might go something like this: The most immediate and vital action needed to arrest the losses is to without interrupting any ongoing business or taking down or destroying any other unit set up and get functioning a new sales unit alongside the existing one which will have as its first priority the development of immediate new clients for the current line of products from among a retail paper outlets, b wholesale paper outlets, and c direct mail order.
Clean, experienced salesmen will need to be procured to head up each of these sections, and other professional salesmen will need to be located in volume. These can be hired at very low retainer and make the bulk of their money on commissions.
This operation can then be expanded over broader areas using district managers, salesmen who start other salesmen and even door-to-door salesmen. Getting this going on an immediate basis will boost sales and offset losses and very shortly expand the company into the field of stellar profits.
While the immediate holding action is going in, current sales and servicing of clients must be maintained. At the same time, sales and production records of existing staff will need to be reviewed as well as a thorough accounting done of company books to find where the losses are coming from.
Any unproductive personnel will need to be dismissed and those who do produce retained. Should any embezzlement or financial irregularity be found this will need to be handled with appropriate legal action. In other words, the current operation is to be fully reviewed, cleaned up and its production not only maintained but stepped up all possible, with production targets set and met.
A program is to be worked out whereby surveys are done of all publics to find out what new paper products the publics want or will buy. Based on these survey results, a whole new line of paper products additional to the old established line can then be developed, produced, promoted and sold broadly.purpose & values.
Words are just the beginning. Our purpose and values work together to foster connections and conversations both inside and outside our doors.
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This template provides an outline for university strategy planning. The actual strategic plan may cover multiple pages and provide an in-depth analysis and detailed mission and vision statements.
Strategic planning is an opportunity for universities to look closely at campus needs, institutional values, infrastructure, long-term goals. Sep 30, · To grow your business, you need a marketing plan.
The right marketing plan identifies everything from 1) who your target customers are to 2) how . A Strategic Account Plan Template will enable sales management and account executives to design, develop and execute a cohesive and integrated sales plan that will facilitate the winning of new business (increase market share) and the expansion into existing accounts (expand share of wallet).
The. Oct 18, · Opinions expressed by Forbes Contributors are their own. I help entrepreneurs become more successful. Share to facebook Share to twitter Share to .