Summing up his short but detailed report, he includes the following as propaganda strategies: Incompleteness Inaccuracy Driving the agenda Milking the story maximizing media coverage of a particular issue by the careful use of briefings, leaking pieces of a jigsaw to different outlets, allowing journalists to piece the story together and drive the story up the news agenda, etc. Exploiting that we want to believe the best of ourselves Perception Management in particular by using PR firms Reinforcing existing attitudes Simple, repetitious and emotional phrases e. The military recognizes the values of media and information control very well.
Here's the cheeseburger footprint section from the National Geographic documentary "Six Degrees. It's actually from a scene late in Six Degrees where I argue that "we have an arsenal of solutions available to us.
Posted by Jamais Cascio on February 14, 4: Posted by Jamais Cascio on February 8, I'm sitting on a camera suitcase on a grassy hill along highway 25, a few miles south of the Wyoming border.
Cars and trucks whiz by at 80 miles per hour or so, while Posted by Jamais Cascio on July 27, 8: Posted by Jamais Cascio on June 14, 2: The Cheeseburger Steamroller continues its mighty advance, with two significant media hits this week: Posted by Jamais Cascio on April 26, 9: They liked it enough to want to Posted by Jamais Cascio on January 15, The Cheeseburger Steamroller continues, as I show up on Treehugger radio playing online and on Air America talking about the cheeseburger footprint story.
Posted by Jamais Cascio on January 11, The Cheeseburger Footprint popped Posted by Jamais Cascio on January 8, 9: For new visitors who recognize me as the co-founder of WorldChanging, the topics I cover Posted by Jamais Cascio on December 27, If it requires energy to make or do, chances are, some carbon was emitted along the way.
But these are the early days of the climate awareness era, and it's not yet habit to consider the greenhouse implications of otherwise prosaic actions. So as an exercise, let's examine the carbon footprint of something commonplace -- a cheeseburger.
There's a good chance you've eaten one this week, perhaps even today. What was its greenhouse gas impact? Do you have any idea? This is the kind of question we'll be forced to ask more often as we pay greater attention to our individual greenhouse gas emissions.
Burgers are common food items for most people in the US -- surprisingly common. So what's the global warming impact of all those cheeseburgers? I don't just mean cooking the burger; I mean the gamut of energy costs associated with a hamburger -- including growing the feed for the cattle for beef and cheese, growing the produce, storing and transporting the components, as well as cooking.
The first step in answering this question requires figuring out the life cycle energy of a cheeseburger, and it turns out we're in luck. This highly-detailed report covers the myriad elements going into the production of the components of a burger, from growing and milling the wheat to make bread, to feeding, slaughtering and freezing the cattle for meat -- even the energy costs of pickling cucumbers.
The report is fascinating in its own right, but it also gives us exactly what we need to make a relatively decent estimation of the carbon footprint of a burger. Overall, the researchers conclude that the total energy use going into a single cheeseburger amounts to somewhere between about 7 and 20 megajoules the range comes from the variety of methods available to the food industry.
The researchers break this down by process, but not by energy type. Here, then, is a first approximation: Split this way, the totals add up thusly: For electricitywe should calculate the footprint using both natural gas and coal, as their carbon emissions vary considerably.
If you're lucky enough to have your local cattle ranches, farms and burger joints powered by wind farm, you can drop that part of the footprint entirely. Diesel -- to grams of carbon dioxide per burger Gas -- to grams of carbon dioxide per burger Coal -- to grams of carbon dioxide per burger Adding in the carbon from operating the restaurant and driving to the burger shop in the first placewe can reasonably call it somewhere between 1 kilogram and 3.
But that's not the whole story. There's a little thing called methane. It's a greenhouse gas that is, pound for pound, about 23 times more effective a greenhouse gas than carbon dioxide. It's also something that cattle make, in abundance.Each weekend, Book TV features 48 hours of nonfiction books from Saturday 8am ET to Monday 8am ET.
We invite your comments about our web site, our television programming, and any books you want to. Fergus Gordon is managing director for Accenture Banking in Africa and Asia Pacific.
He is a management consultant with more than 15 years' experience advising C-level executives in the global retail and commercial banking industries. Then, we put plans into motion by delivering them with a pragmatic approach, and in a collaborative partnership with our clients.
Our secret: We customize a “dream team” for every project to create the right mix of Marketing, Finance, Operations, Creative, Semiotics, Social Science, Psychology, Design, and Engineering minds needed to solve any challenge.
CIO Magazine issue index of issues and subscriber information. The concept of sustainable development is defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
Learn more about the topic of sustainable development from IISD's experts and the work being done. Seven years and almost $7 trillion in new debt ago, we released a bipartisan package of tax and spending reforms as co-chairs of the National Commission on Fiscal Responsibility and Reform.